Ultimate Friends Welcome

Ultimate Friends are invited to kick things off with a relaxed welcome gathering at the legendary Pier House Resort before the festival officially gets rolling. Held in the lobby area just outside the iconic Chart Room, this is your first chance to connect with fellow guests, meet the JAFF concierge team, and settle into island mode.

Pick up your swag, schedules, and event materials, take care of any last-minute questions or needs, and raise a toast to the days ahead with a Key West Legal Rum punch served in a special commemorative reusable bottle created just for Ultimate Friends.

Whether you’ve just arrived on the island or are already easing into the rhythm of the weekend, this is your home base to get oriented, get excited, and officially begin the celebration.