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Find resources, press releases and videos about the event here

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Will Kimbrough, Co-Writer of "Bubbles Up" to Perform at “Just a Few Friends Key West” Memorial Event
“Just a Few Friends Key West” Jimmy Buffet Memorial Event and Second Line Scheduled for Labor Day Weekend

Organizers are pleased to announce that Will Kimbrough, a long-time collaborator of Jimmy Buffett and the co-writer of Buffett's last single release, "Bubbles Up," will be performing on the Friends of Jimmy stage during the first annual "Just a Few Friends Key West" Festival on Labor Day weekend. The free show, scheduled to take place after the Second Line parade on September 1, will be held at the Truman Waterfront Park and will also showcase some of the Keys' best local singer-songwriters, including CW Colt, Zach Miller, Caffeine Carl, Mike Stack, and Howard Livingston performing original music and trop rock covers. Kimbrough and Buffett were both natives of Mobile, Alabama. The duo has been collaborating for the last 20 years, contributing 21 songs to the last seven Buffett albums. The soulful and poignant tune “Bubbles Up” is featured on Buffett’s posthumous album, "Equal Strain On All Parts." Apart from being an honorary member of the Coral Reefer Band, Kimbrough is a Nashville journeyman who frequently tours with Alabama, Emmylou Harris and Rodney Crowell. He is set to release a new solo album, “For the Life of Me.” Kimbrough expressed his anticipation to be part of this legacy celebration in Key West, where he and Jimmy often spent time creating at Shrimpboat Sound Studio on Lazy Way. “It was, and probably still is, Jimmy Buffett’s world; we just live in it,” Kimbrough remarked. Labor Day weekend in Key West will now forever be associated with the passing of the beloved Jimmy Buffett. The music legend died September 1, 2023, prompting locals, led by entrepreneur Paul Menta and community activist Jordan Upchurch, to organize a unique parade that attracted thousands of grieving fans. In honor of his memory, legacy, and cultural impact on the Conch Republic, the inaugural “Just a Few Friends Key West” celebration aims to revive that parade, making it even grander and "the cleanest in the country" while introducing new events and activities for an entire weekend dedicated his devoted fans. The Second Line memorial parade will commence at 5 pm on lower Duval, Sunday, September 1, 2024, and will culminate at the Truman Waterfront Park. Attendees can expect a lively festival ambiance with vendor booths, photo opportunities, food, drinks, and live music on the Friends of Bubba stage. Special souvenir parade lanyards are available for a $30 tax-deductible donation, with all proceeds collected by the Community Foundation of the Florida Keys for distribution to the Bahamas Village Music Program for youth and Reef Relief. Guests unable to physically attend the event in Key West are encouraged to participate virtually through a special link provided with their donation. Additional information can be found at Various activities are planned throughout the weekend, including walking tours, a margarita bar crawl, brunches, parties, and a variety of live music at different venues across the city. Each day will be offer attendees a range of free and ticketed options. Businesses interested in participating as event venues, sponsors, vendors, or suppliers are advised to contact the organizers at jill@justafewfriendskeywest or call Jill Snodgrass, Event Director, at 305.731.5780.

In December, the Key West City Commission unanimously passed a resolution declaring December 25th as "Favorite Son of the Conch Republic Day" in memory of the late Jimmy Buffett. The proclamation, spearheaded by local enthusiast Paul Menta and endorsed by Mayor Teri Johnston, pays tribute to Buffett's profound influence on Key West's cultural fabric and economic prosperity. Recognizing Buffett's enduring legacy, which spans from his Island roots at Crazy Ophelia's, Howie's Lounge, the Chart Room, and Captain Tony's to his global impact through music and entrepreneurial ventures, the proclamation underscores his role in shaping Key West's laid-back lifestyle and promoting it to the world. To commemorate Buffett's contributions as Key West's favorite son and pioneer of the Trop Rock movement, on Thursday the City Commission green-lighted a city-wide celebration of Jimmy's legacy to be held during Labor Day weekend. The events will take place from August 29th to September 2nd, 2024 and will include themed events, dinners, sailing excursions, tours, contests, and performances at various venues across the island, many of which hold sentimental significance for Buffett and his fans. The highlight of the week-end long extravaganza will be a lively walking 'second line' parade on Sunday, September 1 at 5pm, featuring a marching band procession along Duval Street. The parade will culminate at Truman Waterfront Park, where attendees will enjoy a free "friends of Jimmy" concert experience and festival activities. In true Parrot Head fashion, community engagement lies at the heart of “It's 5 o'clock Key West” endeavors. For a $30 donation, supporters will receive a commemorative souvenir Parade Pass. The proceeds will be managed by the nonprofit Community Foundation of the Florida Keys and distributed to the Bahama Village Music Program to inspire local young musicians and Reef Relief, stewards of our ocean environment, a cause important to Jimmy. The Sunday event will take place both in person and virtually. With the purchase of a lanyard, guests anywhere in the world can be a part of the festivities tuning in to watch the action unfold online while celebrating alongside at home. For local guests, the donation will offer access to special perks and offers from valued local partners. "We're thrilled to launch the inaugural It's 5 o'clock Key West celebration in honor of Jimmy Buffett, an icon beloved by locals and fans worldwide," expressed Menta. "We invite everyone to join us over Labor Day weekend for a memorable tribute to this extraordinary ambassador of the Conch Republic. Stay tuned for updates on the full lineup of events, charitable initiatives, and ways to get involved." For more information and updates on the It's 5 o'clock Key West celebration, visit and

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Images may only be used with permission. Please contact organizers


Just some of the press from the 2023 impromptu celebration following the death of the beloved Jimmy Buffett.

[see more press coverage here]

2023 Second Line: In 16 hours, a parade permit and organization for a second line parade down Duval Street was accomplished that attracted an estimated 8000 participants.* The event garnered national news coverage and photos were picked up on the AP world-wide. 1.6 million viewers tuned in to facebook live another 800k viewers watched on the Sloppy Joe Duval Street live cam

*from aerial drone footage & AI analysis 



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