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Artwork by the State of Florida

Click to read the proclamation in full

Join us in Key West over Labor Day weekend for a thrilling lineup of events and activities. The festivities kick off on Friday, August 30, with brunch followed by a proclamation for Jimmy Buffett Day declared by the Florida State Legislature, an author’s talk by Ryan White, and a Cheeseburger Contest and tribute band welcome party on the beach.

 

Saturday, August 31, features a 5K run/walk, our epic Margarita bar crawl, sunset cruise, and a variety of evening entertainment. Sunday, September 1st begins with a luxury catamaran bubbles brunch, pre-parties at various locations, and the don't-miss Second Line memorial walking parade. The day culminates with a free outdoor "Party in the Park" featuring live music on the Friends of Bubba stage overlooking the ocean at the picturesque Truman Waterfront Park, where Will Kimbrough, co-writer of "Bubbles Up," will be one of the performers!

 

Finally, Monday, September 2, offers a sailing adventure on a schooner, a mustache contest, pool party and a farewell but not forgotten concert with The Nautical Wheelers: A Tribute to Jimmy Buffett featuring Roger Bartlett. Each day brings dozens of diversions, including live music, walking & bicycle tours, rum tastings, meetups, club events, and much more.

 

Don't miss a moment of the fun—sign up to receive regular updates and order your souvenir parade pass to participate in Key West or virtually from home. Either way, join Just a Few Friends for a fabulous celebration of life and a toast for our Favorite Son.

GET YOUR OFFICIAL PARADE PASS!

$30

Pre-order your ticket to the PARTY!

Gather on Duval street for a walking 'second line' parade on Sunday, Sept. 1 complete with a marching band of misfit musicians. The procession will party our way up Duval Street ending at the Truman Waterfront Park for free music on the Friends of Bubba stage and lots of festivities. If you can't be here in person, be here in spirit! When you purchase an official Parade Pass you can join the party by throwing your own party and watch us, watch you, online!

 

When you make your donation you'll be welcomed to Key West where you can feel good about contributing to the community and also get rewarded with special privileges and offers from our local partners. All proceeds are managed by the Community Foundation of the Florida Keys, are tax deductible and benefit the Bahamas Village Music Program for local youth and Reef Relief.

When you click the link, another window will open and your order & payment will be processed directly by the by the Community Foundation. Please note: Badges won't be mailed until first week in August.

includes processing and mailing to your home first week in August

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Proud to be the 'cleanest parade in the world'! We implore all our participants to keep our green theme at the forefront and make sure all trash is put in the proper receptacles. Our friends from Reef Relief will be IN the parade pushing trash bins to help make sure none of our refuse ends up in the Refuge!

In true fan fashion, giving back to the community is the very core of the activities and events of this Memorial in Key West. Funds are managed by the nonprofit Community Foundation of the Florida Keys and distributed to the Bahama Village Music Program to inspire local young musicians and Reef Relief, stewards of our ocean environment. Buy a parade pass for a fantastic souvenir, but more importantly, to help make a difference. 

And remember, your pass can be for “in person” or “virtually “ and watch online.

All money for parade passes goes to the charities!

bahamas village kids music program
community foundation

The Community Foundation of the Florida Keys is a charitable non-profit organization (EIN #65-0648968) and gifts are tax-deductible as permitted by law. To make an online donation, please use one of the buttons. To make a donation by check, mail or deliver your check payable to Community Foundation of the Florida Keys, 300 Southard St., Suite 201, Key West, FL 33040. Note the gift is for a specific fund. For instructions on how to make a gift by wire transfer or a gift of stock, cryptocurrency or other property, please contact us at (305) 292-1502 or cffk@cffk.org.

reef relief

"If life gives you limes, make margaritas!"

- Jimmy Buffett

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WHAT TO EXPECT

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A full weekend of events...

Labor day weekend expect a variety of events and activities all centric to celebrating everything memorializing our favorite son. From food pairings to bar crawls, live music and time on mother ocean to our signature second line parade and free music, you won't want to miss anything. 

August 29 - Sept 2, 2024

What to Expect

WAYS YOUR BUSINESS CAN PARTICIPATE

vendors

Vendors wanted for the Sunday festival at the Truman Waterfront Park. Set up will start at 2pm with the event at 5 pm and most parade participants arriving around 6 pm. Vending will conclude at 10 pm. Most vendors will be able to park behind their booth making setup and teardown a breeze! Vendors are required to provide everything they need including canopies, weights, tables, etc. There is no electricity available (quiet generators permitted) and very limited water access. Set up is on hard concrete on the mole at Truman Waterfront overlooking the Gulf of Mexico. 10x10 space - $145 10x20 space - $275 nonprofit (no sales) - free Food Trucks - $350 (limited amount and exclusives available) Key West Artisan/Farmers Market vendors will receive a 20% discount as will local businesses on the rate. Any type of vendor is welcome to apply except alcohol and delta 8 . The application is only online here ==> https://www.eventeny.com/events/its-5-oclock-key-west-10775/

sponsers

Great events need great support! Putting on a free event takes a lot of hard work and financial input and we can't do it without the help of our civic minded businesses. Keep in mind, every dollar contributed by guests for the parade pass go directly to the non profit Community Foundation for distribution to the Bahamas Village Music Program and Reef Relief so we need your dollars to support the event infrustructure! Parade sponsor: $2500 (4 available) Music sponsor: $1000 (5 available) Banner sponsor: $500 (8 available) Support sponsor: $250 In-kind contributions also appreciated. Call Jill for a custom created sponsorship that meets your return on investment goals! 305-731-5780

events key west

Would your business or organization be interested in hosting a themed event or music performance? Free or ticketed, there are opportunities to get on the official roster and be a part of this historic event. In addition, we'll be reaching out to a number of businesses to custom create various activities from fun meals to sunset sails, tours, lectures and performances by local musicians. Please email jill@dailyplan-it.net to start a dialog.

Meet The Event Team

Paul Menta Key West

Paul Menta

Chef, kiteboarder, distiller and community advocate instrumental behind the celebration of life second line parade in Key West organized in just 16 hours after Jimmy's passing. Paul is set to make our favorite son's memory live on, and raise funds for important charities, through the annual Just a Few Friends Key West. Paul and his wife Crystal are owner of Key West First Legal Rum Company.

Daily Planit

Jill & Sean

The Daily Plan-it team has been producing events in Key West for almost 15 years and worked with Paul to manage the city's 200th anniversary events and drone show. They own and operate the Truman Waterfront Farmers Market and Key West Artisan Market. The pair were lucky to score tickets to both Jimmy's last concert here in Key West and honored to be tapped as a part of this celebration

its social media time somewhere

Jordan Upchurch

Jordan is a marketing and social media guru who stepped up to work with Paul on the second line celebration of life parade, as Jimmy's passing touched him deeply. He owns It's Social Time Somewhere specializing in marketing and social media for small businesses & start-ups. He's active in the community and a bright light for various issues and causes that affect the Keys. 

Jimmy Buffet second line parade

"So goodbye Jimmy. Thanks for your friendship and the songs

I will carry in my heart forever.

Sail On Sailor


― Kenny Chesney

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Hotel Bedroom Entrance

WHERE TO STAY

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The Marker

The Marker is located at the Historic Seaport with rooms overlooking Shrimp Boat Sound studio and 3 sparkling pools! They are offering 20% off your stay between 8/29 and 9/3 

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Southernmost Beach

Southernmost on the Beach Resort is the location of our opening night Cheeseburgers on the Beach party! With a great location on the quiet end of Duval enjoy 20% off your stay between 8/29 and 9/3

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The Perry Hotel
& Marina

Save more when you book weekdays! Save up to 25% on Weekends and 30% on weekdays when you Play Hooky and stay a little longer after celebrating labor day weekend!

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La Concha

Located directly on Duval Street, La Concha is a stop on the Margarita Bar stroll as well as central to all the other activities. In addition to a great rate you'll get a daily food and beverage credit, free bike rentals and much more!

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Pier House

The Pier House at 0 Duval offers spectacular sunset views & is home to the famous Chart Room where we'll be having many late night gatherings! The Resort is offering waived resort fees & free parking.

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This is your chance to get your goods and services in front of thousands of festival attendees.

Email jill@dailyplan-it.net for a sponsorship packet.

Second Line Parade Sponsors
key West Legal Rum
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Parade Banner Sponsors
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Friends of Bubba Stage Music & Festival Sponsors
four star rental
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Aug. 29 - Sept 2

Events at various locations

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Event Hosts
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official

Agave spirit

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Margarita Crawl Bar Hosts
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Happy Hour, Meet-ups & Trop Rock Music Venues
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Daily Diversions
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Hotel Sponsors
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Event Promotion Partners
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TDC
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Event Supporters
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city of key wet
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Event Benefactors
bahamas village kids music program
community foundation
reef relief
Event Production
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305-731-3385

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